Capture their attention with your product's biggest benefit
Explain how you deliver the value proposition above and/or differentiate yourself from your competition.
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#1 Feature
Present the main benefit of your top feature
Describe the feature in two or three sentences. Explain how it works and why your product does this best.
#2 Feature
Combat the top objection readers may have
- Explain how your product solves that
- Use bullet points to break it up
- Into short, easier chunks to read
#3 Feature
What is unique about your product? Why does it matter?
Don’t talk about the feature itself. Your leads don’t care about it, only what it does for them. So talk about the benefits it provides.
Remind them why they came.
Get them to act!
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